Vision, Mission and Strategy Print
To be the prime mover in the agricultural sector especially in the agro based industries and downstream processing industries such as:
  • Estate Management
  • Down-stream industries
  • Processing
  • Up-stream Industries and
  • Livestock

The Company is committed to become a renowned corporate citizen in Pahang, in the field of plantation management, agricultural processing, livestock, down-stream and up-stream industries and agro-tourism.

To realise the Company's vision and mission, these strategies are formulated:
  • To develop and acquire professional expertise in the field so as to excel
  • To participate in synergistic business activities
  • To acquire and sustain niche market
  • To develop and enhance smart partnership
  • To revolutionize agriculture through ICT so as to achieve precision farming